How Disruptive Will Innovations from Emerging Markets Be? /

Companies located in developing countries are currently serving billions of local consumers with innovative and inexpensive products. Author Constantinos C. Markides poses the question of what happens when more of those companies make the leap into more developed markets. Is it inevitable that the...

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Bibliographic Details
Main Author: Markides, Constantinos (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: MIT Sloan Management Review, 2012.
Edition:1st edition.
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