What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest /

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies...

Full description

Bibliographic Details

Main Author:	Yohn, Denise (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Jossey-Bass, 2014.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource