Understanding market research /

Market research ties in with ethnographic research to provide a business- AND project-centric view of the users of your site or app.

Bibliographic Details
Main Authors: Kramer, Jen (Author), O'Neill, Heather (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: O'Reilly Media, Inc., 2018.
Edition:1st edition.
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