The Human Brand : How We Relate to People, Products, and Companies /

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What'...

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Bibliographic Details

Main Authors:	Malone, Chris (Author), Fiske, Susan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Jossey-Bass, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource