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|a Gothelf, Jeff,
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|a Lean UX /
|c Gothelf, Jeff.
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|a 1st edition.
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|a Lean UX has become the preferred approach to interaction design, tailor-made for today's agile teams. In this video workshop, Agile advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in their Lean UX book to show how product teams can easily incorporate design, experimentation, iteration, and continuous learning into their Agile process. Master the concepts and processes described in the best seller Lean UX Learn to focus on the actual experience being designed instead of deliverables Gain a deep awareness of why focusing on customer outcomes is the key to great collaboration Understand how to combine Lean UX with Agile's Scrum framework Explore the use of the Lean UX Canvas, Lean UX Assumptions, and Lean Hypotheses Learn to drive design in short, iterative cycles to assess what works best for users Master the techniques that foster close collaboration among Agile product team members Josh Seiden and Jeff Gothelf are co-authors of Lean UX , published by O'Reilly and is now in its 2nd edition. Both gentlemen are designers, Agile practitioners, business coaches, and highly sought after product design conference speakers. They have more than 40 years of combined technology product development experience with leading roles at organizations like Neo, Cooper, Liquidnet, Fidelity, AOL, and WebTrends.
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