M-commerce : experiencing the phygital retail /

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are mergin...

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Bibliographic Details

Corporate Author:	Taylor & Francis
Other Authors:	Duhan, Punita, 1973- (Editor), Singh, Anurag, 1974- (Editor)
Format:	eBook
Language:	English
Published:	Oakville, ON, Canada ; Palm Bay, Florida, USA : Apple Academic Press, 2019.
Subjects:	Mobile commerce. Electronic commerce. Retail trade > Technological innovations. BUSINESS & ECONOMICS / Commerce. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Sales & Selling / General. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) SCIENCE / General. Electronic books.
Online Access:	Connect to the full text of this electronic book