Political Marketing Alchemy : The State of Opinion Research /

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, inte...

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Bibliographic Details

Main Author:	Turcotte, André (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Edition:	1st ed. 2021.
Series:	Palgrave Studies in Political Marketing and Management
Subjects:	Elections. Political communication. Marketing. Electoral Politics. Political Communication. Electronic books.
Online Access:	Connect to the full text of this electronic book