Transforming Organizations : Narrative and Story-Based Approaches /
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us cre...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Edition: | 1st ed. 2019. |
| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories. . |
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| Physical Description: | 1 online resource (VIII, 301 pages 45 illustrations, 31 illustrations in color.) |
| ISBN: | 9783030178512 |
| ISSN: | 2192-8096 |
| DOI: | 10.1007/978-3-030-17851-2 |