Political Marketing in the 2019 Canadian Federal Election /

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canad...

Full description

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Gillies, Jamie (Editor), Raynauld, Vincent (Editor), Turcotte, André (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Edition:	1st ed. 2021.
Series:	Palgrave Studies in Political Marketing and Management
Subjects:	Elections. Marketing. Political leadership. Political communication. Electoral Politics. Political Leadership. Political Communication. Electronic books.
Online Access:	Connect to the full text of this electronic book