Sports marketing 2022 /

"Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."--

Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller and Associates, 2021.
Edition:Twentieth edition.
Series:RKMA market research handbook series.
Subjects:
Online Access:Connect to the full text of this electronic book
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100 1 |a Miller, Richard K.  |q (Richard Kendall),  |d 1946-  |e author. 
245 1 0 |a Sports marketing 2022 /  |c by Richard K. Miller and Kelli Washington. 
250 |a Twentieth edition. 
264 1 |a Miramar, Florida :  |b Richard K. Miller and Associates,  |c 2021. 
300 |a 1 online resource (310 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a RKMA market research handbook series,  |x 2472-5706 
504 |a Includes bibliographical references. 
505 0 |a PART I: THE U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Top Sports Cities -- PART II: SPORTS MARKET SEGMENTS -- 5. Advertising and Sponsorships -- 6. Concessions -- 7. Licensed Merchandise -- 8. Sports Betting -- 9. Sports Travel -- 10. Ticketing -- PART III: SPORTS MEDIA -- 11. Sports Television Broadcasting -- 12. Sports Radio -- 13. Sports Periodicals -- 14. Newspaper Sports Sections -- 15. Sports Online -- 16. Podcasts -- 17. Social Media -- 
505 8 0 |a PART IV: MAJOR EVENTS -- 18. All-Star Games -- 19. College Football Playoff and Bowl Games -- 20. FIFA Men's World Cup -- 21. FIFA Women's World Cup -- 22. Indianapolis 500 -- 23. Kentucky Derby -- 24. NBA Finals -- 25. NCAA Men's Final Four -- 26. NCAA Women's Final Four -- 27. Olympic Games -- 28. Paralympics -- 29. Rugby World Cup -- 30. Stanley Cup -- 31. Super Bowl -- 32. World Series -- PART V: PROFESSIONAL LEAGUE SPORTS -- 33. Major League Baseball -- 34. National Basketball Association -- 35. National Football League -- 36. National Hockey League -- 37. Major League Soccer -- 38. Women's National Basketball Association -- PART VI: COLLEGIATE and HIGH SCHOOL SPORTS -- 39. College Athletic Programs -- 40. Division I Conferences -- 41. NCAA Sports -- 42. NCAA Football -- 43. NCAA Men's Basketball -- 44. NCAA Women's Basketball -- 45. High School Sports -- 46. Youth Team Sports. PART VII: FIGHTING SPORTS -- 47. Boxing -- 48. Ultimate Fighting Championship -- 49. World Wrestling Entertainment. -- 
505 8 0 |a PART VIII: GOLF -- 50. PGA Tour -- 51. LPGA Tour -- 52. Major Tournaments -- PART IX: MOTORSPORTS -- 53. IndyCar -- 54. NASCAR -- PART X: TENNIS -- 55. APT Tour -- 56. WTA Tour -- 57. Major Tournaments 
520 |a "Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."--  |c Publisher. 
538 |a Mode of access: World Wide Web. 
588 0 |a Online resource; title from PDF title page (viewed June 16, 2021). 
650 0 |a Sports  |z United States  |x Marketing  |v Handbooks, manuals, etc. 
650 0 |a Sports  |z United States  |x Marketing  |v Statistics. 
650 0 |a Sports  |x Marketing  |v Handbooks, manuals, etc. 
650 0 |a Sports  |x Marketing  |v Statistics. 
650 0 |a Marketing research  |z United States  |v Handbooks, manuals, etc. 
655 7 |a Electronic books.  |2 local 
700 1 |a Washington, Kelli D.,  |e author. 
710 2 |a Richard K. Miller & Associates,  |e issuing body,  |e publisher. 
830 0 |a RKMA market research handbook series. 
856 4 0 |u https://www.rkma.com/TAMU/s22  |z Connect to the full text of this electronic book  |t 0 
948 |a cataloged  |b h  |c 2021/07/09  |d c  |e jlanham  |f 10:28:32 am 
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998 f f |a GV716 .M548 2021eb  |t 0  |l Available Online