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in00004406468 |
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20210709102921.0 |
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210616s2021 flu obfs 000 0 eng d |
035 |
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|a (CaBNVSL)slc00001547
|
020 |
|
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|a 9781577833116
|q electronic edition
|
040 |
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|a CaBNVSL
|b eng
|e rda
|c CaBNVSL
|d CaBNVSL
|
043 |
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|a n-us---
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050 |
|
4 |
|a GV716
|b .M548 2021eb
|
082 |
0 |
4 |
|a 796.0698
|2 23
|
100 |
1 |
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|a Miller, Richard K.
|q (Richard Kendall),
|d 1946-
|e author.
|
245 |
1 |
0 |
|a Sports marketing 2022 /
|c by Richard K. Miller and Kelli Washington.
|
250 |
|
|
|a Twentieth edition.
|
264 |
|
1 |
|a Miramar, Florida :
|b Richard K. Miller and Associates,
|c 2021.
|
300 |
|
|
|a 1 online resource (310 pages).
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a computer
|b c
|2 rdamedia
|
338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
347 |
|
|
|a text file
|b PDF
|2 rda
|
490 |
1 |
|
|a RKMA market research handbook series,
|x 2472-5706
|
504 |
|
|
|a Includes bibliographical references.
|
505 |
0 |
|
|a PART I: THE U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Top Sports Cities -- PART II: SPORTS MARKET SEGMENTS -- 5. Advertising and Sponsorships -- 6. Concessions -- 7. Licensed Merchandise -- 8. Sports Betting -- 9. Sports Travel -- 10. Ticketing -- PART III: SPORTS MEDIA -- 11. Sports Television Broadcasting -- 12. Sports Radio -- 13. Sports Periodicals -- 14. Newspaper Sports Sections -- 15. Sports Online -- 16. Podcasts -- 17. Social Media --
|
505 |
8 |
0 |
|a PART IV: MAJOR EVENTS -- 18. All-Star Games -- 19. College Football Playoff and Bowl Games -- 20. FIFA Men's World Cup -- 21. FIFA Women's World Cup -- 22. Indianapolis 500 -- 23. Kentucky Derby -- 24. NBA Finals -- 25. NCAA Men's Final Four -- 26. NCAA Women's Final Four -- 27. Olympic Games -- 28. Paralympics -- 29. Rugby World Cup -- 30. Stanley Cup -- 31. Super Bowl -- 32. World Series -- PART V: PROFESSIONAL LEAGUE SPORTS -- 33. Major League Baseball -- 34. National Basketball Association -- 35. National Football League -- 36. National Hockey League -- 37. Major League Soccer -- 38. Women's National Basketball Association -- PART VI: COLLEGIATE and HIGH SCHOOL SPORTS -- 39. College Athletic Programs -- 40. Division I Conferences -- 41. NCAA Sports -- 42. NCAA Football -- 43. NCAA Men's Basketball -- 44. NCAA Women's Basketball -- 45. High School Sports -- 46. Youth Team Sports. PART VII: FIGHTING SPORTS -- 47. Boxing -- 48. Ultimate Fighting Championship -- 49. World Wrestling Entertainment. --
|
505 |
8 |
0 |
|a PART VIII: GOLF -- 50. PGA Tour -- 51. LPGA Tour -- 52. Major Tournaments -- PART IX: MOTORSPORTS -- 53. IndyCar -- 54. NASCAR -- PART X: TENNIS -- 55. APT Tour -- 56. WTA Tour -- 57. Major Tournaments
|
520 |
|
|
|a "Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."--
|c Publisher.
|
538 |
|
|
|a Mode of access: World Wide Web.
|
588 |
0 |
|
|a Online resource; title from PDF title page (viewed June 16, 2021).
|
650 |
|
0 |
|a Sports
|z United States
|x Marketing
|v Handbooks, manuals, etc.
|
650 |
|
0 |
|a Sports
|z United States
|x Marketing
|v Statistics.
|
650 |
|
0 |
|a Sports
|x Marketing
|v Handbooks, manuals, etc.
|
650 |
|
0 |
|a Sports
|x Marketing
|v Statistics.
|
650 |
|
0 |
|a Marketing research
|z United States
|v Handbooks, manuals, etc.
|
655 |
|
7 |
|a Electronic books.
|2 local
|
700 |
1 |
|
|a Washington, Kelli D.,
|e author.
|
710 |
2 |
|
|a Richard K. Miller & Associates,
|e issuing body,
|e publisher.
|
830 |
|
0 |
|a RKMA market research handbook series.
|
856 |
4 |
0 |
|u https://www.rkma.com/TAMU/s22
|z Connect to the full text of this electronic book
|t 0
|
948 |
|
|
|a cataloged
|b h
|c 2021/07/09
|d c
|e jlanham
|f 10:28:32 am
|
999 |
f |
f |
|s 17720b87-a90a-3562-98c5-d5ad606b5f5d
|i c341e301-9541-3c94-a0f0-d35a154a70a1
|t 0
|
952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e GV716 .M548 2021eb
|h Library of Congress classification
|
998 |
f |
f |
|a GV716 .M548 2021eb
|t 0
|l Available Online
|