Sports marketing 2022 /

Sports marketing 2022 /

"Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."--

Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller and Associates, 2021.
Edition:Twentieth edition.
Series:RKMA market research handbook series.
Subjects:
Sports > United States > Marketing > Handbooks, manuals, etc.
Sports > United States > Marketing > Statistics.
Sports > Marketing > Handbooks, manuals, etc.
Sports > Marketing > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • PART I: THE U.S. SPORTS MARKET
  • 1. Market Summary
  • 2. Sports Fans
  • 3. Professional Sports
  • 4. Top Sports Cities
  • PART II: SPORTS MARKET SEGMENTS
  • 5. Advertising and Sponsorships
  • 6. Concessions
  • 7. Licensed Merchandise
  • 8. Sports Betting
  • 9. Sports Travel
  • 10. Ticketing
  • PART III: SPORTS MEDIA
  • 11. Sports Television Broadcasting
  • 12. Sports Radio
  • 13. Sports Periodicals
  • 14. Newspaper Sports Sections
  • 15. Sports Online
  • 16. Podcasts
  • 17. Social Media
  • PART IV: MAJOR EVENTS
  • 18. All-Star Games
  • 19. College Football Playoff and Bowl Games
  • 20. FIFA Men's World Cup
  • 21. FIFA Women's World Cup
  • 22. Indianapolis 500
  • 23. Kentucky Derby
  • 24. NBA Finals
  • 25. NCAA Men's Final Four
  • 26. NCAA Women's Final Four
  • 27. Olympic Games
  • 28. Paralympics
  • 29. Rugby World Cup
  • 30. Stanley Cup
  • 31. Super Bowl
  • 32. World Series
  • PART V: PROFESSIONAL LEAGUE SPORTS
  • 33. Major League Baseball
  • 34. National Basketball Association
  • 35. National Football League
  • 36. National Hockey League
  • 37. Major League Soccer
  • 38. Women's National Basketball Association
  • PART VI: COLLEGIATE and HIGH SCHOOL SPORTS
  • 39. College Athletic Programs
  • 40. Division I Conferences
  • 41. NCAA Sports
  • 42. NCAA Football
  • 43. NCAA Men's Basketball
  • 44. NCAA Women's Basketball
  • 45. High School Sports
  • 46. Youth Team Sports. PART VII: FIGHTING SPORTS
  • 47. Boxing
  • 48. Ultimate Fighting Championship
  • 49. World Wrestling Entertainment.
  • PART VIII: GOLF
  • 50. PGA Tour
  • 51. LPGA Tour
  • 52. Major Tournaments
  • PART IX: MOTORSPORTS
  • 53. IndyCar
  • 54. NASCAR
  • PART X: TENNIS
  • 55. APT Tour
  • 56. WTA Tour
  • 57. Major Tournaments