Consumer marketing 2022 /

Consumer marketing 2022 /

"Consumer Marketing 2022 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each presented in a sepa...

Full description

Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller and Associates, 2019.
Edition:Seventh edition.
Series:RKMA market research handbook series.
Subjects:
Marketing > United States.
Marketing > United States > Statistics.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HF5415.1 .M557 2021eb
 
Call Number Status Get It
HF5415.1 .M557 2021eb Available