Political Branding in Turbulent times /

"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fasc...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Moufahim, Mona (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:	1st ed. 2022.
Series:	Palgrave Studies in Political Marketing and Management
Subjects:	Comparative politics. Political communication. Marketing. Comparative Politics. Political Communication. Electronic books.
Online Access:	Connect to the full text of this electronic book