Political Branding in Turbulent times /
"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fasc...
Springer International Publishing : Imprint: Palgrave Macmillan,
|Edition:||1st ed. 2022.|
|Series:||Palgrave Studies in Political Marketing and Management
|Online Access:||Connect to the full text of this electronic book|