Political Branding in Turbulent times /

"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fasc...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Moufahim, Mona (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: eBook
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:1st ed. 2022.
Series:Palgrave Studies in Political Marketing and Management
Online Access:Connect to the full text of this electronic book

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