Political Branding in Turbulent times /
"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fasc...
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2022.
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| Edition: | 1st ed. 2022. |
| Series: | Palgrave Studies in Political Marketing and Management
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| Online Access: | Connect to the full text of this electronic book |