Political Branding in Turbulent times /

"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fasc...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Moufahim, Mona (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: eBook
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:1st ed. 2022.
Series:Palgrave Studies in Political Marketing and Management
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Chapter 1: Introduction- Political Branding in turbulent times
  • Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions
  • Chapter 3: Political Branding in the USA Election of 2020
  • Chapter 4: A tale of trust and betrayal: Jokowi's anti-corruption brand creation and transgression
  • Chapter 5: Influencers and the building of political brands - the case of India
  • Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UK's political 'brands'
  • Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement
  • Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics
  • Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding.