Fashion in 21st Century China : Design, Education, and Business /

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Bai, Yuli (Editor), Zang, Yingchun (Editor)
Format:	eBook
Language:	English
Published:	Singapore : Springer Singapore : Imprint: Springer, 2022.
Edition:	1st ed. 2022.
Series:	Springer Series in Fashion Business,
Subjects:	Branding (Marketing). Motivation research (Marketing). Industrial management-Environmental aspects. Branding. Consumer Behavior. Sustainability Management. Electronic books.
Online Access:	Connect to the full text of this electronic book