The gold in the rings : the people and events that transformed the Olympic Games /

The gold in the rings : the people and events that transformed the Olympic Games /

Bibliographic Details
Main Authors: Wenn, Stephen R., 1964- (Author), Barney, Robert Knight, 1932- (Author)
Format: eBook
Language:English
Published: Urbana : University of Illinois Press, [2020]
Series:Sport and society.
Subjects:
International Olympic Committee.
Olympics > History.
Olympics > Economic aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Paul Helms versus Avery Brundage
  • Melbourne, 1956
  • The Rome Formula
  • Willi Daume and Munich, 1972's television legacy
  • Los Angeles, 1984
  • "Total Olympic Programme"
  • The broadcast marketing agreement
  • The Salt Lake City bid scandal
  • The European television market
  • The 2009 Copenhagen IOC Session.