New Consumer Behavior Theories from Japan /

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response m...

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Bibliographic Details

Main Author:	Shimizu, Akira (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Singapore : Springer Singapore : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Series:	Advances in Japanese Business and Economics, 27
Subjects:	Motivation research (Marketing). Internet marketing. Branding (Marketing). Consumer Behavior. Online Marketing/Social Media. Branding. Electronic books.
Online Access:	Connect to the full text of this electronic book