Online Impulse Buying and Cognitive Dissonance : Examining the Effect of Mood on Consumer Behaviour /

Consumers' beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce...

Full description

Bibliographic Details

Main Authors:	Mattia, Giovanni (Author), Di Leo, Alessio (Author), Principato, Ludovica (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Subjects:	Internet marketing. Customer relations-Management. Motivation research (Marketing). Online Marketing/Social Media. Customer Relationship Management. Consumer Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book