Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services /

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approa...

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Bibliographic Details

Main Author:	Parowicz, Izabella (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
Edition:	1st ed. 2019.
Subjects:	Marketing. Cultural heritage. Management. Call centers. Personnel management. Cultural Heritage. Call Center/Customer Service. Human Resource Management. Electronic books.
Online Access:	Connect to the full text of this electronic book