Speechwriting in Theory and Practice /

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offer...

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Bibliographic Details
Main Authors: Kjeldsen, Jens E. (Author, http://id.loc.gov/vocabulary/relators/aut), Kiewe, Amos (http://id.loc.gov/vocabulary/relators/aut), Lund, Marie (http://id.loc.gov/vocabulary/relators/aut), Barnholdt Hansen, Jette (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: eBook
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:1st ed. 2019.
Series:Rhetoric, Politics and Society
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1 Introduction: The Case for Speechwriting
  • 2 Speechmaking in the 21st Century
  • 3 The Beginning of Speechwriting
  • 4 Research and Theory on Speechwriting
  • 5 The Rhetorical Canons of Speechwriting
  • 6 Genres of Speechwriting
  • 7 How Speeches are Written
  • 8 Characterizing the Speaker
  • 9 Writing for the Ear
  • 10 Writing for the Eye: Pictures, Visions, and PowerPoint
  • 11 The Ethics of Speechwriting
  • 12 The Functions of Speechwriting in Contemporary Society
  • 13 The General Steps in the Speechwriting Process.