Speechwriting in Theory and Practice /

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offer...

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Bibliographic Details
Main Authors:	Kjeldsen, Jens E. (Author), Kiewe, Amos (Author), Lund, Marie (Author), Barnholdt Hansen, Jette (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:	1st ed. 2019.
Series:	Rhetoric, Politics and Society
Subjects:	Political science. Political communication. Political theory. Communication. Linguistics. Popular Science in Political Science and International Relations. Political Communication. Political Theory. Media and Communication. Linguistics, general. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

1 Introduction: The Case for Speechwriting
2 Speechmaking in the 21st Century
3 The Beginning of Speechwriting
4 Research and Theory on Speechwriting
5 The Rhetorical Canons of Speechwriting
6 Genres of Speechwriting
7 How Speeches are Written
8 Characterizing the Speaker
9 Writing for the Ear
10 Writing for the Eye: Pictures, Visions, and PowerPoint
11 The Ethics of Speechwriting
12 The Functions of Speechwriting in Contemporary Society
13 The General Steps in the Speechwriting Process.