Successfully marketing clinical trial results : winning in the healthcare business /

Successfully marketing clinical trial results : winning in the healthcare business /

Bibliographic Details
Main Author: Umbach, Günter
Format: Book
Language:English
Published: Aldershot, Hampshire, England ; Burlington, VT : Gower, [2006]
Subjects:
Drug Industry > economics.
Clinical Trials as Topic.
Marketing > methods.
Pharmaceutical Preparations > economics.
Drugs > Marketing.
Drugs > Testing.
Description
Physical Description:xiii, 198 pages : illustrations, portrait ; 31 cm + 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references (pages [197]-198).
ISBN:9780566086434
0566086433