Successfully marketing clinical trial results : winning in the healthcare business /

Successfully marketing clinical trial results : winning in the healthcare business /

Bibliographic Details
Main Author: Umbach, Günter
Format: Book
Language:English
Published: Aldershot, Hampshire, England ; Burlington, VT : Gower, [2006]
Subjects:
Drug Industry > economics.
Clinical Trials as Topic.
Marketing > methods.
Pharmaceutical Preparations > economics.
Drugs > Marketing.
Drugs > Testing.

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