Successfully marketing clinical trial results : winning in the healthcare business /

Bibliographic Details
Main Author:	Umbach, Günter
Format:	Book
Language:	English
Published:	Aldershot, Hampshire, England ; Burlington, VT : Gower, [2006]
Subjects:	Drug Industry > economics. Clinical Trials as Topic. Marketing > methods. Pharmaceutical Preparations > economics. Drugs > Marketing. Drugs > Testing.