Museum strategy and marketing : designing missions, building audiences, generating revenue and resources /

Bibliographic Details
Main Author: Kotler, Neil G., 1941-
Other Authors: Kotler, Philip
Format: Book
Published: San Francisco, Calif. : Jossey-Bass Publishers, [1998]
Series:Jossey-Bass nonprofit and public management series.

MSL: Special Collections

Holdings details from MSL: Special Collections
Call Number: AM 5 K874m 1998
Notes: Non-circulating; in-library use only.
Call Number Status Get It
AM 5 K874m 1998 Available