APA (7th ed.) Citation

Kotler, N. G., & Kotler, P. (1998). Museum strategy and marketing: Designing missions, building audiences, generating revenue and resources. Jossey-Bass Publishers.

Chicago Style (17th ed.) Citation

Kotler, Neil G., and Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco, Calif.: Jossey-Bass Publishers, 1998.

MLA (8th ed.) Citation

Kotler, Neil G., and Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass Publishers, 1998.

Warning: These citations may not always be 100% accurate.