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|a Sherman, Zoe,
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|a Modern advertising and the market for audience attention :
|b the US advertising industry's turn-of-the-twentieth-century transition /
|c Zoe Sherman.
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|a Abingdon, Oxon ;
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|a Includes bibliographical references and index.
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|a Online resource; title from digital title page (Taylor & Francis Group, viewed June 19, 2020).
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505 |
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|a Introduction: Audience attention as commodity, commodification as historical process -- Packaging readers: Newspaper and magazine advertising -- Pricing the eyes of passersby: Outdoor advertising -- Home invasion: Advertising delivered door to door -- Conclusion: Multimedia demands on the resource of attention.
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|a Sherman, Zoe.
|t Modern advertising and the market for audience attention.
|d Abingdon, Oxon ; New York, NY : Routledge, 2020
|z 9781138201545
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