Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-twentieth-century transition /

Bibliographic Details
Main Author:	Sherman, Zoe (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020.
Series:	Routledge explorations in economic history.
Subjects:	1800-2099 Advertising > United States > History > 19th century. Advertising > United States > History > 20th century. Advertising > United States > History > 21st century. Advertising. United States. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction: Audience attention as commodity, commodification as historical process
Packaging readers: Newspaper and magazine advertising
Pricing the eyes of passersby: Outdoor advertising
Home invasion: Advertising delivered door to door
Conclusion: Multimedia demands on the resource of attention.