Ecommerce Reimagined : Retail and Ecommerce in China /

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the...

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Bibliographic Details

Main Author:	Gai, Sharon (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2022.
Edition:	1st ed. 2022.
Subjects:	Telemarketing. Internet marketing. Entrepreneurship. New business enterprises. Asia-Economic conditions. Digital Marketing. Asian Economics. Electronic books.
Online Access:	Connect to the full text of this electronic book