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|a (OCoLC)on1334997577
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|a VPI
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|c VPI
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|a 9781577833253
|q electronic edition
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|a 1577833252
|q electronic edition
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|a (OCoLC)1334997577
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|2 23
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| 100 |
1 |
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|a Miller, Richard K.
|q (Richard Kendall),
|d 1946-
|e author.
|
| 245 |
1 |
0 |
|a Sports marketing 2023 /
|c by Richard K. Miller and Kelli Washington.
|
| 250 |
|
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|a Twenty-first edition.
|
| 264 |
|
1 |
|a Miramar, Florida :
|b Richard K. Miller & Associates,
|c 2022.
|
| 300 |
|
|
|a 1 online resource (329 pages).
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 490 |
1 |
|
|a RKMA market research handbook series,
|x 2472-5706
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 505 |
0 |
|
|a PART I. THE U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Athletes -- 5. Top Sports Cities -- PART II. SPORTS MARKET SEGMENTS -- 6. Advertising & Sponsorships -- 7. Concessions -- 8. Licensed Merchandise -- 9. Sports Betting -- 10. Sports Memorabilia -- 11. Sports Travel -- 12. Ticketing -- PART III. SPORTS MEDIA -- 13. Sports TV Broadcasting -- 14. Sports Radio -- 15. Sports Periodicals -- 16. Newspaper Sports Sections -- 17. Sports Online -- 18. Podcasts -- 19. Social Media -- PART IV. MAJOR EVENTS -- 20. All-Star Games -- 21. College Football Playoff & Bowl -- 22. FIFA Men's World Cup -- 23. FIFA Women's World Cup -- 24. Indianapolis 500 -- 25. Kentucky Derby -- 26. NBA Finals -- 27. NCAA Men's Final Four -- 28. NCAA Women's Final Four -- 29. Olympic Games -- 30. Paralympics -- 31. Rugby World Cup -- 32. Stanley Cup -- 33. Super Bowl -- 34. World Series -- PART V. PPROFESIONAL LEAGUE SPORTS -- 35. Major League Baseball -- 36. National Basketball Association -- 37. National Football League -- 38. National Hockey League -- 39. Major League Soccer -- 40. Women's National Basketball Association -- PART VI. COLLEGIATE & HIGH SCHOOL SPORTS -- 41. College Athletic Programs -- 42. Division I Conferences -- 43. NCAA Sports -- 44. NCAA Football -- 45. NCAA Men's Basketball -- 46. NCAA Women's Basketball -- 47. High School Sports -- 48. Youth Team Sports -- PART VII. FIGHTING SPORTS -- 49. Boxing -- 50. Ultimate Fighting Championship -- 51. World Wrestling Entertainment -- PART VIII. GOLF -- 52. PGA Tour -- 53. LPGA Tour -- 54. Major Tournaments -- PART IX. MOTORSPORTS -- 55. Indycar -- 56. Nascar -- 57. Formula One -- PART X. TENNIS -- 58. APT Tour -- 59. WTA Tour -- 60. Major Tournaments.
|
| 520 |
|
|
|a "Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the
|4 00 billion sports marketplace."--
|c Provided by publisher.
|
| 532 |
1 |
|
|a Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant)
|
| 538 |
|
|
|a Mode of access: World Wide Web.
|
| 588 |
0 |
|
|a Online resource; title from PDF title page (viewed June 10, 2022).
|
| 650 |
|
0 |
|a Sports
|z United States
|x Marketing
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Sports
|z United States
|x Marketing
|v Statistics.
|
| 650 |
|
0 |
|a Sports
|x Marketing
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Sports
|x Marketing
|v Statistics.
|
| 650 |
|
0 |
|a Marketing research
|z United States
|v Handbooks, manuals, etc.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Washington, Kelli D.,
|e author.
|
| 710 |
2 |
|
|a Richard K. Miller & Associates,
|e issuing body,
|e publisher.
|
| 830 |
|
0 |
|a RKMA market research handbook series.
|
| 856 |
4 |
0 |
|u https://www.rkma.com/tamu/s23
|z Connect to the full text of this electronic book
|t 0
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| 952 |
f |
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|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e GV716 .M548 2022eb
|h Library of Congress classification
|
| 998 |
f |
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|a GV716 .M548 2022eb
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|l Available Online
|