The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

Bibliographic Details
Main Author: Scott, David Meerman (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., [2022]
Edition:Eighth edition.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Revised edition of the author's The new rules of marketing & PR, [2020].
Includes index.
Physical Description:1 online resource (xviii, 462 pages) : illustrations.
ISBN:9781119854296 (electronic bk.)
1119854296 (electronic bk.)