Managing packaging design for sustainable development : a compass for strategic directions /

Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product af...

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Bibliographic Details
Main Authors: Hellström, Daniel (Author), Olsson, Annika, 1962- (Author)
Corporate Author: Knovel (Firm)
Format: eBook
Language:English
Published: Chichester, UK : John Wiley and Sons, 2017.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction to packaging
  • Sustainable development and packaging
  • Designing packaging
  • Introducing the compass
  • The directions of the compass
  • Product protection
  • Material use
  • Fill rate
  • Apportionment
  • User-friendliness
  • Information and communication.