Current and emerging issues in the audiovisual industry /

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and t...

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Bibliographic Details
Main Authors: Medina, Mercedes (Author), Herrero, Mónica (Author), Urgellés, Alicia (Author)
Format: eBook
Language:English
Published: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2017.
Series:Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and the revenue streams' Will content remain king' Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets'
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781119384632
111938463X
1119384656
9781119384656
9781119384663
1119384664