The advertising business : operations, creativity, media planning, integrated communications /

The advertising business : operations, creativity, media planning, integrated communications /

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The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Jones, John Philip
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:
Advertising.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
Physical Description:1 online resource (548 pages) : illustrations (some color)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452231440 (ebook) :