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| LEADER |
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120516s1999 caua fo| 001|0|eng d |
| 005 |
20231120173853.5 |
| 020 |
|
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|a 9781452231440 (ebook) :
|c No price
|
| 035 |
|
|
|a (OCoLC)1007860180
|
| 035 |
|
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|a (StDuBDS)EDZ0000085131
|
| 040 |
|
|
|a StDuBDS
|b eng
|c StDuBDS
|e pn
|
| 050 |
|
0 |
|a HF5813.U6
|b A635 1999
|
| 082 |
0 |
4 |
|a 659.1
|2 23
|
| 245 |
0 |
4 |
|a The advertising business :
|b operations, creativity, media planning, integrated communications /
|c edited by John Philip Jones.
|
| 260 |
|
|
|a Thousand Oaks, Calif. ;
|a London :
|b SAGE,
|c c1999.
|
| 300 |
|
|
|a 1 online resource (548 pages) :
|b illustrations (some color)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 520 |
8 |
|
|a The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
|
| 521 |
|
|
|a Specialized.
|
| 588 |
|
|
|a Description based on print version record.
|
| 650 |
|
0 |
|a Advertising.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Jones, John Philip.
|
| 710 |
2 |
|
|a Sage Publications.
|
| 776 |
0 |
8 |
|i Print version :
|z 9780761912392
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/books/the-advertising-business
|z Connect to the full text of this electronic book
|t 0
|
| 955 |
|
|
|a SAGE Knowledge
|
| 999 |
f |
f |
|s 780d303f-bfd2-4418-8218-0f6f1e3bbc61
|i e5acad59-0fef-4e5a-9081-7a1ff4ae4549
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5813.U6 A635 1999
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5813.U6 A635 1999
|t 0
|l Available Online
|