The advertising business : operations, creativity, media planning, integrated communications /
The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
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| Format: | eBook |
| Language: | English |
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Thousand Oaks, Calif. ; London :
SAGE,
c1999.
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| Online Access: | Connect to the full text of this electronic book |
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