TU Packaging Group : using data analytics to assess customer profitability /

TU Packaging Group : using data analytics to assess customer profitability /

This case involves TU Packaging Group (TUG), a Singaporean corrugated paper packaging manufacturer, and its chief executive officer (CEO) who is concerned with the company's slowing profit growth. You are tasked to apply data analytics techniques on a large management accounting dataset to aid...

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Bibliographic Details
Main Authors: Hwa, Chua Wei (Author), Yeow, Adrian (Author)
Format: eBook
Language:English
Published: London : Institute of Management Accountants, 2024.
Series:SAGE business cases.
Subjects:
Quantitative research > Case studies.
Package goods industry > Singapore > Case studies.
Consumers > Research > Case studies.
Recherche quantitative > Études de cas.
Consommateurs > Recherche > Études de cas.
Electronic books.
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Call Number: HF5415.33.S55 H83 2024
 
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HF5415.33.S55 H83 2024 Available