Bunga-bunga branding : the backlash behind Milan's Berlusconi airport /

The renaming of Milan Malpensa Airport after the late Silvio Berlusconi, former Italian prime minister and media mogul, has ignited significant controversy. Proponents see the move as recognition of Berlusconi's contributions to Italy, while critics argue that his divisive legacy, legal trouble...

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Bibliographic Details

Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Berlusconi, Silvio, > 1936-2023. Malpensa (Airport : Milan, Italy) Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book