Author
Marketing Science Institute
May, Eleanor G.
6 results
Friedman, Lawrence
4 results
Ray, Michael L.
4 results
Buzzell, Robert D. (Robert Dow), 1933-
3 results
Curhan, Ronald C.
2 results
Greyser, Stephen A.
2 results
Shapiro, Benson P.
2 results
Cook, Victor J.
1 results
Douglas, Susan P.
1 results
Feldman, Wallace
1 results
Gerlach, Gary G.
1 results
Green, Paul E.
1 results
Heany, Donald F.
1 results
Moran, Robert
1 results
Morris, Thomas W.
1 results
Nowill, Paul
1 results
Polli, Rolando
1 results
Reece, Bonnie B., 1943-
1 results
Reed, Jerome B.
1 results
Sasser, W. Earl
1 results
Schoeffler, Sidney
1 results
Silk, Alvin J.
1 results
Vernon, John M. (John Mitcham), 1937-
1 results
Ward, Scott, 1942-
1 results