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1
Red ocean traps : the mental models that undermine market-creating strategies /
by
Kim, W. Chan
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Mauborgne, Renée
Published 2017
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The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader /
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Kim, W. Chan
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Mauborgne, Renée
Published 2017
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Blue ocean classics /
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Kim, W. Chan
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Mauborgne, Renée
Published 2019
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
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Kim, W. Chan
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Mauborgne, Renée
Published 2015
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Beyond disruption : innovate and achieve growth without displacing industries, companies, or jobs /
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Kim, W. Chan
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Mauborgne, Renée
Published 2023
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Beyond disruption : innovate and achieve growth without displacing industries, companies, or jobs /
by
Kim, W. Chan
,
Mauborgne, Renée
Published 2023
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