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The 11 immutable laws of Internet branding /
by
Ries, Al
Published 2000
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The fall of advertising and the rise of PR /
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Ries, Al
Published 2002
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The origin of brands : discover the natural laws of product innovation and business survival /
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Ries, Al
Published 2004
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The 22 immutable laws of branding : how to build a product or service into a world-class brand /
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Ries, Al
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