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  1. 1
    A subliminal manipulation of the Extended Parallel Process Model /
    by Stephenson, Michael Taylor
    Published 1993
    Link to OAKTrust copy
    Thesis eBook
  2. 2
    Essentials of advertising strategy /
    by Schultz, Don E.
    Published 1996
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    eBook
  3. 3
    Strategy in advertising : matching media and messages to markets and motivations /
    by Bogart, Leo
    Published 1996
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    eBook
  4. 4
    Approach an advertising agency and walk away with the job you want /
    by Ganim, Barbara
    Published 1998
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    eBook
  5. 5
    Lord of attention : Gerald Stanley Lee & the crowd metaphor in industrializing America /
    by Bush, Gregory Wallace
    Published 1991
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    eBook
  6. 6
    Sunk costs and market structure : price competition, advertising, and the evolution of concentration /
    by Sutton, John, 1948-
    Published 1991
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    eBook
  7. 7
    Commodity advertising : the economics and measurement of generic programs /
    by Forker, Olan D.
    Published 1993
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  8. 8
    The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom /
    by Delano, Frank
    Published 1999
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    eBook
  9. 9
    Screening advertisements : a guide for the media.
    Published 2000
    Adobe Acrobat Reader required
    Government Document eBook
  10. 10
    Advertising age handbook of advertising /
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    eBook
  11. 11
    Marketing/planning library and information services /
    by Weingand, Darlene E.
    Published 1999
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    eBook
  12. 12
    Creating & delivering winning advertising & marketing presentations /
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    eBook
  13. 13
    DAGMAR, defining advertising goals for measured advertising results /
    by Dutka, Solomon, 1923-
    Published 1995
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    eBook
  14. 14
    Successful advertising research methods /
    by Haskins, Jack B., 1922-
    Published 1993
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    eBook
  15. 15
    Which ad pulled best? : 50 case histories on how to write and design ads that work /
    Published 1993
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    eBook
  16. 16
    Cases in advertising management /
    Published 1992
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  17. 17
    301 do-it-yourself marketing ideas from America's most innovative small companies /
    Published 1997
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    eBook
  18. 18
    Creating brand loyalty : the management of power positioning and really great advertising /
    by Czerniawski, Richard D.
    Published 1999
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    eBook
  19. 19
    Research in media promotion /
    Published 2000
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  20. 20
    Creating the corporate soul : the rise of public relations and corporate imagery in American big business /
    by Marchand, Roland
    Published 1998
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