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The information seekers : an international study of consumer information and advertising image /
by
Thorelli, Hans Birger, 1921-
Published 1975
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On the determination of advertising effectiveness : an empirical study of the German cigarette market /
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Reuijl, Jan C.
Published 1982
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Wettbewerb und Werbung /
Published 1989
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Becker, Helmut, 1937-
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Engledow, Jack
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JSTOR (Organization)
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Reuijl, Jan C.
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Röper, Burkhardt
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Thorelli, Hans Birger, 1921-
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Verein für Socialpolitik. Wirtschaftspolitischer Ausschuss. Arbeitsgruppe Wettbewerb
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English
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Germany (West)
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Freiburg (Breisgau)
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Freiburg im Breisgau
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