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BUSINESS & ECONOMICS
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Woodside, Arch G.
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Evaluating marketing actions and outcomes /
Published 2003
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Essays by distinguished marketing scholars of the Society for Marketing Advances /
Published 2002
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Getting better at sensemaking /
Published 2000
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Managing product innovation /
Published 2005
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Business-to-business brand management : theory, research and executive case study exercises /
Published 2009
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Tourism sensemaking : strategies to give meaning to experience /
Published 2011
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Woodside, Arch G.
Emerald Publishing Group
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Glynn, Mark S.
1 results
1
Moore, Ellen M.
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1
Society for Marketing Advances
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ebrary, Inc
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