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1
Brand essense : using sense, symbol and story to design brand identity /
by
Gains, Neil
Published 2014
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2
Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
by
Rowles, Daniel
Published 2014
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3
The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace /
by
Sgroi, Anthony
Published 2015
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4
Branded women in U.S. television : when people become corporations /
by
Bjelskou, Peter
Published 2015
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5
The Strategy of Global Branding and Brand Equity /
by
Lee, Alvin (Lecturer in Strategic Marketing)
,
Yao, Jinchao
,
Mizerski, Richard
,
Lambert, Claire
Published 2015
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6
Star brands : a brand manager's guide to build, manage & market brands /
by
Rogoll, Carolina
Published 2015
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7
Television brandcasting : the return of the content-promotion hybrid /
by
Gillan, Jennifer
Published 2014
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8
Nation branding : concepts, issues, practice /
by
Dinnie, Keith
Published 2016
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9
On purpose : delivering a branded customer experience people love /
by
Smith, Shaun
,
Milligan, Andy
Published 2015
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10
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /
by
Everett, Lesley
Published 2016
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11
Redskins : insult and brand /
by
King, C. Richard, 1968-
Published 2016
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12
The physics of brand : understand the forces behind brands that matter /
by
Keller, Aaron
,
Marino, Renee
Published 2016
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13
Brand valuation /
by
Paugam, Luc
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André, Paul
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Philippe, Henri
,
Harfouche, Roula
Published 2016
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14
Return of the hustle : the art of marketing with music /
by
Sheinkop, Eric
Published 2015
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15
The TV brand builders : how to win audiences and influence viewers /
by
Bryant, Andy
,
Mawer, Charlie
Published 2016
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André, Paul
1 results
1
Bjelskou, Peter
1 results
1
Bryant, Andy
1 results
1
Dinnie, Keith
1 results
1
Everett, Lesley
1 results
1
Gains, Neil
1 results
1
Gillan, Jennifer
1 results
1
Harfouche, Roula
1 results
1
Keller, Aaron
1 results
1
King, C. Richard, 1968-
1 results
1
Lambert, Claire
1 results
1
Lee, Alvin (Lecturer in Strategic Marketing)
1 results
1
Marino, Renee
1 results
1
Mawer, Charlie
1 results
1
Milligan, Andy
1 results
1
Mizerski, Richard
1 results
1
Paugam, Luc
1 results
1
Philippe, Henri
1 results
1
Rogoll, Carolina
1 results
1
Rowles, Daniel
1 results
1
Sgroi, Anthony
1 results
1
Sheinkop, Eric
1 results
1
Smith, Shaun
1 results
1
Yao, Jinchao
1 results
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Language
English
15 results
15
Geography
United States
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