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1
Leveraging the corporate brand /
by
Gregory, James R.
Published 1997
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2
The brand marketing book : creating, managing, and extending the value of your brand /
by
Marconi, Joe
Published 2000
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3
The Brandmindset /
by
Knapp, Duane E.
Published 2000
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4
Reputation marketing : building and sustaining your organization's greatest asset /
by
Marconi, Joe
Published 2002
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5
Branding : a practical guide to planning your strategy /
by
Randall, Geoffrey, 1938-
Published 2000
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6
The hero and the outlaw : building extraordinary brands through the power of archetypes /
by
Mark, Margaret
Published 2001
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7
Momentum : how companies become unstoppable market forces /
by
Ricci, Ron
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8
Brand failures /
by
Haig, Matt
Published 2003
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9
Conquering consumerspace : marketing strategies for a branded world /
by
Solomon, Michael R.
Published 2003
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10
Citizen brand : 10 commandments for transforming brands in a consumer democracy /
by
Gobé, Marc
Published 2002
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11
Creating powerful brands in consumer, service and industrial markets /
by
De Chernatony, L. (Leslie)
Published 2003
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12
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by
Taylor, David, 1964-
Published 2004
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13
Celebrity sells /
by
Pringle, Hamish
Published 2004
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14
Brands : meaning and value in media culture /
by
Arvidsson, Adam
Published 2006
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NetLibrary, Inc
American Marketing Association
2 results
2
Marconi, Joe
2 results
2
Arvidsson, Adam
1 results
1
De Chernatony, L. (Leslie)
1 results
1
Gobé, Marc
1 results
1
Gregory, James R.
1 results
1
Haig, Matt
1 results
1
Knapp, Duane E.
1 results
1
Mark, Margaret
1 results
1
McDonald, Malcolm
1 results
1
Pearson, Carol, 1944-
1 results
1
Pringle, Hamish
1 results
1
Randall, Geoffrey, 1938-
1 results
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Ricci, Ron
1 results
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Solomon, Michael R.
1 results
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Taylor, David, 1964-
1 results
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Volkmann, John
1 results
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Wiechmann, Jack G.
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English
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