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Analytical CRM : developing and maintaining profitable customer relationships in non-contractual settings /
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Wübben, Markus
Published 2008
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Service chain management : technology innovation for the service business /
Published 2008
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Customising stakeholder management strategies : concepts for long-term business success /
Published 2006
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Mobile support in customer loyalty management : an architectural framework /
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Zeidler, Christian
Published 2009
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Innovative quick response programs in logistics and supply chain management /
Published 2010
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention /
Published 2000
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Service quality and management /
Published 1999
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Customer relationship management : organizational and technological perspectives /
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Rajola, Federico
Published 2003
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Putting stakeholder management into practice /
Published 2004
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Pallas, Martina
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Cheng, T. C. E. (T. C. Edwin)
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Choi, Tsan-Ming
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Hansen, Ursula
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Hennig-Thurau, Thorsten, 1967-
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Huber, Margit
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Huber, Margit, 1963-
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Kunst, Paul
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Lemmink, Jos
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Rajola, Federico
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Scharioth, Joachim
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Stauss, Bernd
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Voudouris, Christos
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Wübben, Markus
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Zeidler, Christian
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