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Why we buy : the science of shopping /
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Underhill, Paco
Published 2007
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The customer-base audit : the first step on the journey to customer centricity /
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Fader, Peter S.
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Hardie, Bruce G. S.
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Ross, Michael (Data scientist)
Published 2023
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Adamson, Rick
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Dixon, Walter
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Fader, Peter S.
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Hardie, Bruce G. S.
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Random House Audio Publishing
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Ross, Michael (Data scientist)
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Underhill, Paco
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